Designed to meet the needs of users at all levels, from beginners just starting out to professionals who require efficient tools. We pay attention to every detail, from selecting the finest materials to ensure soft, gentle bristles that are non-irritating to the skin, to creating modern, user-friendly designs that allow users to achieve a variety of looks with ease. Whether it’s a blush brush that adds a fresh, glowing finish or an eye makeup brush that defines the eyes with precision, we are committed to providing a flawless makeup experience for everyone. We also guarantee the quality and durability of each product, ensuring long-lasting use and great value.
The makeup brush manufacturing factory was officially established on September 13, 2023. Located in Samut Prakan Province, it is committed to becoming a hub for high-quality makeup brush production. The factory offers comprehensive consultation and services to support brand creation and professionally cater to all needs in the beauty industry.
With over 25 years of expertise in high-end brush filament research and development, NEW RUI STAR COSMETIC PRODUCTS THAILAND LTD.is extending its core capabilities beyond the beauty industry into sectors such as automotive, home appliances, robotics, and precision instruments, creating a transformation path centered on deep technological innovation and broad application expansion.
The company’s R&D team has maintained long-term collaborations with Shenzhen Technology University, DuPont, and Toray, accumulating more than one hundred patents in filament modification, brush shaping, anti-static treatment, and related technologies.
At the heart of its innovation is the ability to precisely control filament diameter, cross-sectional structure, and resilience modulus to achieve specific cleaning, coating, or application functions. This core technology demonstrates strong adaptability across a wide range of industries.
Built upon cosmetic brush ultra-soft filament technology, these brushes utilize a tapered and finely polished filament process. The filament tips measure only 0.02–0.03 mm, enabling effective cleaning of narrow and delicate areas such as leather seat seams, air-conditioning vents, and fabric sofa crevices without causing damage or scratches.
NEW RUI STAR COSMETIC PRODUCTS THAILAND LTD.supplies anti-static vacuum cleaner brush filaments to OEM component manufacturers serving leading brands such as Dreame and Dyson. These brush filaments are ideal for cleaning furniture gaps, keyboards, and electronic equipment where dust tends to accumulate. The anti-static properties help prevent dust from reattaching after cleaning. Filament color, hardness, and flame-retardant ratings can also be customized to meet various safety and performance requirements.
The company has developed low-tangling, high-wear-resistant roller brush strips, as well as soft side-brush filaments that effectively clean along walls and baseboards without damaging painted surfaces. These brush systems efficiently direct dust toward the main brush while minimizing wear. Several models have been certified and supplied in volume to leading robotic cleaning brands such as ECOVACS and Roborock.
NEW RUI STAR COSMETIC PRODUCTS THAILAND LTD. technology has also expanded into industrial sectors, including:
• Dust-free brushes for precision optical lenses
• Anti-static brushes for electronic components
• Corrosion-resistant brushes for food-processing equipment
These innovations are helping accelerate domestic substitution of imported industrial brush products.
A Clear Transformation Strategy
NEW RUI STAR COSMETIC PRODUCTS THAILAND LTD.growth strategy is rooted in its 25 years of brush filament R&D expertise. Leveraging its status as a High-Tech Enterprise and a Specialized and Innovative Enterprise, the company is applying the precision and safety standards developed for cosmetic-grade brush filaments to a much broader range of cleaning and industrial applications.
According to the company’s management:
Today, NEW RUI STAR COSMETIC PRODUCTS THAILAND LTD.customer base has expanded far beyond beauty brands to include automotive accessory suppliers, home appliance component manufacturers, intelligent cleaning device brands, and industrial equipment producers.
Through continuous innovation in advanced brush filament technology, this Shenzhen-based company is demonstrating how precision manufacturing can drive industrial upgrading and create new opportunities across multiple industries.
A specially designed makeup brush with soft, delicate hair that is gentle and non-irritating.
